Sales Funnels
A website funnel, also known as a conversion funnel or sales funnel, is used in online marketing and web design to illustrate the stages that a website visitor goes through before taking a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Professional corporations such as lawyers, accountants, engineers, architects and doctors use funnels to drive clients to one particular outcome like buying a book, joining a webinar or setting up a consultation. Funnels are extremely powerful and can even be stacked together to create following.
The funnel is to guide visitors through each stage, gradually building trust and providing value until they are ready to take the desired action. Our company can use various strategies and tactics at each stage to optimize the funnel and improve conversion rates, such as A/B testing, content marketing, email marketing, and user experience (UX) design enhancements. This is the key to dramatically increasing revenues!
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